Fly San Jose
SFO is notorious for flight delays, often due to the fog.
Convenience is not a very exciting subject.
We made it fun by highlighting things you don’t do for convenience, and one you do–choosing an airport.
With more than 20 years of service to the airport, we’ve done branding campaigns, multiple media campaigns, collateral, direct mail, promotions, environmental graphics, videos, and point-of-service for B2B and B2C marketing.
During the Internet Boom, things were so crazy, we had to discourage people from driving to the airport at Thanksgiving.
Airport Improvement AND
Grand Opening Theme
Finding the NEW ICON was like solving a treasure map.
Air Service Development
Convincing airlines to bring new air service to SJC is the B2B side of airport marketing. Interesting challenge: Airlines don’t mind making people drive to SFO for service, so it’s a total Silicon Valley opportunity pitch.
We Created a Monster
We created the theme “Monster Project in Progress,” and Wilbur, our Airport Spokesmonster for the original airport expansion plan. The plan was downsized after the Internet Bust.
